A team of experienced and successful publishing and marketing pros are leading 100 Coaches Press, who will help you shape your book and create potential bestsellers.

Anthony C. Garcia

Head Copywriter and Web Planner

Anthony brings a long track record of success to the team. He has wide experience as a marketing strategist, consultant, and seasoned writer. His experience, insight, and direct approach have helped numerous entrepreneurs achieve explosive growth.

After spending 15 years in broadcast management and production, Anthony worked with Roy H. Williams, a.k.a. the Wizard of Ads. During this time, Anthony wrote hundreds of ads, developed marketing and branding strategies, and handled multimillion-dollar marketing budgets for clients who included Leo Schachter Diamonds. Anthony used a creative blend of approaches to develop success brands.

Anthony has also worked with companies like WebEx, Universal Orlando, HP, and several other Fortune 500 companies. His deep knowledge of and experience with human behavioral practices has made him one of the leading experts in how customers behave online.

In 2014, Anthony co-authored Buyer Legends: The Executive Storyteller’s Guide, a book that outline a process for using storytelling to create powerful and measurable customer experiences.

When Anthony isn’t working, he spends way too much time bingeing on Netflix and searching for the perfect tamale recipe. Anthony lives in Albuquerque, New Mexico, daddying his kids and spending time with his longtime pet rock, Sebastion. #LongLiveSebastion

Bob Hughes

Chief Writer

Bob Hughes was a longtime reporter for the Wall Street Journal, where he wrote about music, books, theater, art, and philanthropy. He is the author of the novels Late and Soon and The Rectory and has finished a play, Sight Lines, about the old televised game show What’s My Line and the last days of its star panelist, the reporter, and columnist Dorothy Kilgallen.

After he left the Wall Street Journal, Bob began working as a freelance writer and earns a living as a ghostwriter for entrepreneurs and businesspeople while serving as an occasional cultural correspondent.

He divides his time between New York and Paris. Bob recounts his life in Paris as a part-time transplant in a blog, “Parisian in Purpose,” which explores how he navigates daily life in a different culture and language as he broadens his perspective on the wider world. He is currently adapting those blogs into a memoir about enabling change in one's life.

Bob has worked on several bestselling books, including those by Peter Diamandis (Abundance) and Nik Halik and Garrett Gunderson (5 Day Weekend).

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Why Publish with Us

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Publishing Models

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