Campaign and Marketing for USA Today/WSJ Bestsellers

Drive your book onto the lists at USA Today and the Wall Street Journal.

When you become a bestselling author, especially at a nationally respected newspaper, you are increasingly viewed as an expert. This visibility leads to more currency for your ideas and your approach to problem-solving. You become the go-to person in your field. This leads to further opportunities that may include becoming a trusted source for journalists or being asked to contribute op-ed pieces to important publications. Your business grows, your stature rises, your fees increase—until you are more than a bestselling author, you're a trusted authority.

A bestselling book can be a real stepping-stone to further success.

Here are the details on our USA Today and Wall Street Journal bestseller services.

USA Today & Wall Street Journal Best-seller: $191,500 + $40,000 in bonuses

  • E-pub conversion fee: $1,500
  • Printing 10,000 copies: (10,000 black & white $3.50 per book (varies based on length, hardcover vs. paperback), Color ads fifty cents to a dollar per book extra)- $35,000
  • Marshall Goldsmith Publishing fee: $20,000 + ($2 per book)
  • Co-op: Optional $50,000+
  • Production: $25,000
    • Cover Design
    • Internal design and e-pub conversion
    • Content Editing

USA Today & Wall Street journal Bestseller: $60,000 + $40,000 ($20,000 per list) achievement fee

  • E-book requirement: $35,000
  • We guarantee you 10,000 sales of a $0.99 e-book
  • Data entry of giving 10,000 copies away
  • Set-up
  • Achievement fees for e-book and print book are combined (no duplication)
  • USA Today & WSJ Print List: $25,000
  • Author guarantees 10,000 sales of printed book (this is not included in the overall number)
  • Includes Marketing/Pre-sales Planning
  • Processing sales through reporting retailers including Amazon, B&N, BAM, Hudson’s & Independents

Are you ready to become a bestselling author? Tell us about your book, and let's see if you have what it takes to be an author with 100 Coaches Press.

Explore Marshall Goldsmith Publishing

Why Publish with Us

Discover how Marshall Goldsmith Publishing can give you and your book the prestige and acclaim you need to grow your coaching business.

Get Published

Do you have a book? Have you written a book? Are you ready to start enjoying the benefits of becoming a bestselling author brings?

Publishing Models

Publishing a book doesn’t have to be complicated. Research different publishing models we offer and discover what model is best for you.