Why Publish with Us
We make every book that we publish worthy of critical acclaim and reader affection. We give all of our authors a national stage so they can spread their message, grow their audience and build their business.
Here is how we work:
- We are selective about our authors. We publish only a few books a year (between five and 10) and we spend a great deal of time working with each author to ensure that his or book speaks powerfully to the author's intended audience. We design and market our books so that they're positioned for big sales. We negotiate extraordinary retail placements, and we support our sales force with promotions and incentives to keep our books selling for years after publication.
- We serve a different master. Though most major publishers position themselves to cater to the changing demands of retailers, we have created 100 Coaches Press to serve our authors and their audiences. Rather than simply unloading inventory on retailers for one-dimensional profits, we use our distribution clout and sales history to further the careers of our authors and create multi-dimensional sales. We secure highly visible shelf space at national bookstore chains and airport bookstores We build follow-up sales and promotions based on early success. We continue with backlist sales to ensure longevity and continuing impact in the marketplace.
- We provide individual attention. Authors at traditional publishing houses can get lost in a crowd of other authors, as traditional publishers focus on their biggest stars at the expense of everyone else. But we treat every author as a star – and every author gets our attention.
- We help you beat the odds. We make the publication of each title an event, so you'll be on your way to having a bestselling title, which will help you, your business and your brand.